Written Assignment Task Overview

7121IBA Leadership Report

Length – 2500words including references

 The learning objectives of this report:

  1. To be able to write a report for industry
  2. To use leadership theory to implement a sustainability strategy
  3. To understand the complexity, problems and solutions of leading such a strategy
  4. To reflect on your personal capacities to lead such change

Background and Pitch

You are required to analyse an existing company and develop a leadership and change process to improve the sustainability performance of the company. Some students have chosen the company they presently work in. This is OK. However, not all students will have this opportunity. You should aim to write the report as though you would give it to an upper manager or CEO of the company. The specific task of the assignment is outlined in the structure below.

Key Literature

 See L@G readings and lecture notes

  • Leadership models
  • Organisational change literature
  • Reflexive leadership literature

Assignment Cover Sheet

Please use the cover sheet provided in L@G

Suggested format and Task Overview

 Title: _____________

 Introduction

  1. Sensitizing statement about your chosen issue and organisation (not a good idea to use a quote) …But use references.
  2. What is the issue or problem you will address as a leader in the organisation. IE what do you want to change.
  3. Purpose – what is the purpose of the paper you are writing
  4. Rationale – Why is it important to answer the question – i.e. a justification
  5. Scope and limitations (you don’t have to solve all the world’s problems just a small issue)
  6. Maybe have some definitions if you need these.

 Main body (subsections below):

  1. Overview of the organization.
  2. Analysis of issue and outline of performance measures
  3. What leadership model will be used – outline the leadership model.
  4. Outline of change strategy
  5. Application of leadership model and change strategy – how will you make changes to the organisation to address the issue and improve the performance of the SDGs.
  6. Analysis of realistic outcomes of strategy with constraints identified. Guidance on the expectations of content will be provided in the relevant lecture.
  7. Personal reflection on your ability to implement the above strategy. Guidance on the expectations of content will be provided in the relevant lecture.

 Conclusion

  1. Keep it short
  2. No new ideas
  3. State how have you have identified an issue and outlined a solution
  4. Summarise the discussion of each section from the main body
  5. Don’t use the same words as in the main body – dont cut and paste
  6. State why it is important to solve the issue ( should relate to the rationale in the introduction)
  7. Never end with a quote

 References

  1. Use references to limit description of well-established ideas on the topic you are writing about. This can make your writing more succinct and more powerful.
  2. Use Google scholar articles for your main arguments regarding the issues
  3. Use the web for finding out information the issues – these may or may not be relevant to quote in the report but you need to use them to gain an understanding.
  4. Use either APA or Harvard style of referencing.

 Submission

A submission point will be added to the Assessment Folder

Additional Notes

  • Style: Report style format
  • This assignment is designed to let you develop your own critical perspective to develop your own strategy for change. The point of this exercise is to develop critical and practical thinking based on the leadership theory and strategy.
  • There is a difference between the leadership and strategies for change. This will be explained in the lectures.
  • There are also workshops devoted to drafting both the presentation and the written assessment.
  • A plagiarism testing service (Safe Assign) will be posted in L@G in the assessment folder.
  • Draft assignments will not be viewed by the lecturer within 5 days of the submission date.
  • Consultation can still occur and answers to specific question provided but the lecturers will not be reading and providing feedback on full draft documents that are emailed to the lecturer. Lecturers are happy to look at drafts early in the semester and you are encouraged to submit drafts!

Accor Group of Hotels Leadership Report

1.0 Introduction

Globalization has reduced the world to the size of an average global community, with an increase in the number of misunderstandings and competitions between organizations. In this circumstance, the most effective and useful strategy for any corporation is to devise new methods of doing things.as identified green management as a new strategy to address environmental issues that affect the general performance of the hotels. The main reason for the change is to make the business environment or the company a better place to improve the firm`s performance. The most significant purpose of this report is to provide an analysis of how Accor can adopt green management to enhance the sustainability of the company. Green management aims to ensure that activity activities are carried out in an environmentally friendly manner, to incorporate environmental considerations into corporate goals, objectives, and targets, as well as operational functions, to allow continuous growth, and to reduce waste and evaluate technology in line with the philosophy of sustainability (Uygur, Musluk and IIbey, 2015). However, Accor should be ready to address all the challenges that come along with the new strategy change and leadership style on how to ensure effective implementation of the change.

2.0 Overview of Accor Group of Hotels

Accor is the market leader in Europe and one of the world’s largest hotel operators. It has a presence in over 100 countries and owns or operates over 4,800 hotels globally. n 1967, the firm began by opening of the initial hotel in Lille, France. The founders, Dubrule Paul and Pelison Gerard had fantastic objective and goals for the hotel sector and understood ways of analyzing demands through diversifying the firm towards provision of alternative products to different customers, which was a vital recipe to their irreversible phenomenal achievements. The goal of this group in the Asia-Pacific region is to strengthen its position as one of the world’s leading hotel groups in terms of tourism.

3.0 Analysis of issues and outline of performance measures

 The consensus view on the development of environmental instabilities has rapidly led to the realization that human activities are unsustainable because of the damage they do to the natural environment. This has resulted in a demand for another social environment to function as a foundation for broad consensus, which was constructed. Therefore, the phrase “sustainable development” was coined. According to Matusya and Yarime (2014), sustainable development is defined as “meeting current demands without jeopardizing future generations’ capacity to complete their necessities.” Accor has not considered the need essential impact of green management which is more significant in enhancing a sustainable organizational performance. Therefore, the implementation of green management will help the company to be more stainable by ensuring that all the activities of the company adhere to environmental standards and minimize population through different measures.

The performance measures can be conducted through frequent evaluations of the company’s progress in terms of how activities are carried within the company. Key performance indicators (KPIs) are known to be critical processes for every business (Peral, Mate, and Marco, 2017). Most individuals, however, undermine the capability of utilizing sustainability KPIs to measure success. It allows companies to have a clear pattern of its sustainability progress and determine areas that might need to be improved afterwards. The most essential obstacle while measuring KPIs is that the range of available quantified KPIs is long and challenging; determining what is crucial to observe can be problematic. This will help Accor group of hotels to realize whether they are making a progress or not. Moreover, to measure performance on sustainability the firm can opt to keep track of the supplier environmental sustainability index, supply chain miles, water footprints, waste reduction rates, energy consumption rate, Carbon footprint, and waste recycling rate.

It provides a powerful indicator of how far your product travels before arriving at its destination by measuring Supply Chain Miles. By measuring this KPI, it is possible to determine whether products travel thousands of miles before order to arrive at their desired location, inflicting high costs all along (Bhatti, Awan, and Razaq, 2014). This KPI might also influence your decision making, not only through concepts of lowering your carbon emissions but also conceivably your expenses. Furthermore, assessing the Energy Usage Rate can provide overview into to the total energy consumed by the company, which is then compared to previous years as well as the ideal months to ascertain the company’s performance and energy efficiency. (Kamilaris et al.,2014). This could result in targets for reduced energy consumption and a lower carbon footprint.

In conclusion, assessing sustainability KPIs is a crucial business practice that will automatically monitor, manage, and govern your company’s sustainability level. The degree and number of KPIs you measure are entirely dependent on your specific business and the goals you are attempting to achieve. Contact Compare Your Footprint if you need help measuring and analyzing your carbon footprint.

4.0 What leadership models will be used

 Various leadership styles are not moral or immoral are simply different. They all have advantages and disadvantages, as well as applications in specific scenarios. A leader, at its most basic, is someone who impacts or guides others via their actions and beliefs (Salas et al., 2015). This could refer to someone who is the assigned head of a department. But make no mistake: seniority is not a requirement. To address the new strategy change, Accor company is going to use transformational and democratic leadership models. Transformational leaders strive to change the organizations or teams they lead by empowering their employees to be innovative (Li et al., 2019). The transformational leadership model will help Accor leaders to improve and take appropriate steps to enhance the implementation of the change strategy. As a result, they will empower and motivate others on the need for change and how the strategy will be implemented.

Additionally, although democratic leaders are logically higher up the org chart, they value collaboration and effectively engage their team members in decision-making. Democratic leaders value other people’s ideas and opinions, and they encourage debate about it (Fiaz, Su, and Saqib, 2017). Therefore, to effectively implement the change strategy total team involvement will be significant. This will help in obtaining team members’ opinions and ideas in regards to the new change. Team members will be given an opportunity to participate in the change process thus, they will realize the benefit and disadvantages of the change before the implementation phase.

5.0 Outline Change strategy

Due to poor waste disposal and environmental conservation at Accor group of hotels, implementation of green management will be an appropriate strategy to enhance organizational sustainability and performance. Green management is a long-term strategy of becoming sustainable such as being able to complete business tasks in ways that do not create any Social-economic or environmental threat for both present and future generations (Cekanavicius, Bazyte, and Dicmonaite, 2014). t may be related to issues such as environmental concerns, conservation and corporate social responsibility (CSR), humanitarian concerns, fair trade, clean water, animal welfare, equality, and sustainability are all priorities.

This report provides how green management can help retaliate against environmental issues affecting sustainability and the general performance of Accor group of hotels. Implementation of green management will help the company to be more cautious in its operation to avoid environmental pollution (Choi, Jang, and Kandampully, 2015). The company will adopt new strategies such as recycling, proper waste disposal channels, participation in corporate social responsibility among others to promote a sustainable business environment.

6.0 Application of leadership models and change strategy

 The use of the transformative leadership model will help the company to conveniently change the operations of the company. The model will enable managers and leaders to be more creative on how to implement green management within the firm. Through the transformative model, Leaders can instill trust in their staff members and mobilize them around a common vision or end goal (Allen et al., 2016). This will contribute towards the effective implementation of green management among the employees. Additionally, the democratic leadership model will be used to obtain team members’ opinions and ideas on the new change. The model will contribute towards effective communication to employees and seek their decisions on the need for green management within the organization. Democratic leadership will help in the realization of whether employees have accepted the change or not (Iqbal, Anwar, and Haider, 2015). This will be noticed in their presented ideas and opinions towards the change yet to be implemented. This model will be used in employee involvement in the decision-making process towards the implementation of green management to attain sustainability and achieve effective organizational performance.  

7.0 Analysis of realistic outcomes of strategy with constraints identity.

Due to resource constraints and environmental concerns, hybridization operations and environmental degradation have emerged as major global issues. The ultimate growth of the economy may never go “hand in hand” with pollution mitigation and sustainable management practices (Gopel, 2016). Developing a sense of proportion between high consumption of resources and the expansion of economic treasures is a major challenge that forces institutions to carry out eco-friendly knowledgeable deeds with high economic value. Embracing a green management strategy will educate customers and employees on the significance of conserving resources such as electricity, water, and even money. However, according to So et al., (2013), In being successful, the company must be effective and well-managed, as well as provide high-quality products and services at a reasonable price.

 Accor group of hotels will be able to improve its customer service skills through employee training on resource conservation thus, through a green implementation plan the hotel will understand its guests’ spending patterns to enhance customer and guests’ satisfaction throughout their stay. A green management strategy will assist the hotel to experience consistency and sustainable development of the business as workers are motivated while resources are preserved (Shu et., al, 2019). Furthermore, a green management policy assists the hotel in protecting resources and promoting the use of resources for sustainable and aggressive competition. As more customers visit green hotels, the business will grow (Merli et al., 2019). Establishment, asserting increased loyal customers and potential market growth via phrase marketing management teams can employ successful marketing strategies to stimulate green purchasing behavior, thereby broadening the market to include individuals who consider themselves to be a part of the natural world.

However, some constraints will be associated with the implementation of green marketing as well. The implementation process is expensive since it requires huge capital. This is in terms of mobilizing employees and customers about the new change within the hotel. It will consume a lot of time in making sure that all the operations of the premises are conducted according to the new strategy in place (Chen et al., 2018). The transformation process will require frequent reporting and performance measures which require the hotel to plan effectively to achieve green management.  

8.0 Personal reflection on strategy implementation

Strategy implementation is the final stage of a business transformation process that begins with the development of strategic initiatives. In my view, the importance of successful strategy implementation grows as the need for companies to adjust to changes complexities grow. To implement a green management strategy within the organization, I will first identify the need for the new strategy. This will help me to understand to what extent change is required within the organization and the outcome of the strategy to both the workforce and the whole organization. According to Bateh et al., (2013), one of the most significant barriers to organizational change is a lack of buy-in from those who will be affected. According to Gotti (2014), as a leader, I will appoint a qualified strategy mediator who can discuss solutions for bringing interested parties together through a neutral point of view. Thereafter, I will conduct an interactive meeting with the stakeholders to discuss the change and the need for change. The meeting will help me gain knowledge on how to implement the strategy without denial from team members. 

9.0 Conclusion

Hotels with a green management policy will attract more customers since most customers are going green. Accor hotel adopting green management will enable the company to solve stainabilities issues affecting the smooth operation of the enterprise. Transformational and democratic leadership models are essential tools to help in the implementation process of change strategy within the organization. To measure the effective performance of green management, the hotel can use key performance indicators such as analysis of the rate of water footprint, waste disposal, waste recycling rate, energy consumption rate, and carbon footprint. However, despite the positive outcome of the new strategy, the strategy has presented some constraints such as a long and expensive implementation process as well as high time consumption.

       References

Allen, G. P., Moore, W. M., Moser, L. R., Neill, K. K., Sambamoorthi, U., & Bell, H. S. (2016). The role of servant leadership and transformational leadership in academic pharmacy. American journal of pharmaceutical education80(7).

Bhatti, M. I., Awan, H. M., & Razaq, Z. (2014). The key performance indicators (KPIs) and their impact on overall organizational performance. Quality & Quantity48(6), 3127-3143.

Čekanavičius, L., Bazytė, R., & Dičmonaitė, A. (2014). Green business: Challenges and practices. Ekonomika93(1), 74-88.

Chen, S., Chen, H. H., Zhang, K. Q., & Xu, X. L. (2018). A comprehensive theoretical framework for examining learning effects in green and conventionally managed hotels. Journal of Cleaner Production174, 1392-1399.

Choi, H., Jang, J., & Kandampully, J. (2015). Application of the extended VBN theory to understand consumers’ decisions about green hotels. International Journal of Hospitality Management51, 87-95.

Fiaz, M., Su, Q., & Saqib, A. (2017). Leadership styles and employees’ motivation: Perspective from an emerging economy. The Journal of Developing Areas51(4), 143-156.

Göpel, M. (2016). The great mind shift: how a new economic paradigm and sustainability transformations go hand in hand. Springer Nature.

Gotti, M. (2014). Interpersonal in mediation discourse. Interpersonal in Legal Genres. Linguistic Insights Series191, 303-328.

Iqbal, N., Anwar, S., & Haider, N. (2015). Effect of leadership style on employee performance. Arabian Journal of Business and Management Review5(5), 1-6.

Kamilaris, A., Kalluri, B., Kondepudi, S., & Wai, T. K. (2014). A literature survey on measuring energy usage for miscellaneous electric loads in offices and commercial buildings. Renewable and Sustainable Energy Reviews34, 536-550.

Li, H., Sajjad, N., Wang, Q., Muhammad Ali, A., Khaqan, Z., & Amina, S. (2019). Influence of transformational leadership on employees’ innovative work behavior in sustainable organizations: Test of mediation and moderation processes. Sustainability11(6), 1594.

Merli, R., Preziosi, M., Acampora, A., & Ali, F. (2019). Why should hotels go green? Insights from guests’ experience in green hotels. International Journal of Hospitality Management81, 169-179.

Mutisya, E., & Yarime, M. (2014). Moving towards urban sustainability in Kenya: a framework for integration of environmental, economic, social and governance dimensions. Sustainability Science9(2), 205-215.

Peral, J., Maté, A., & Marco, M. (2017). Application of data mining techniques to identify relevant key performance indicators. Computer Standards & Interfaces54, 76-85.

Salas, E., Shuffler, M. L., Thayer, A. L., Bedwell, W. L., & Lazzara, E. H. (2015). Understanding and improving teamwork in organizations: A scientifically based practical guide. Human resource management54(4), 599-622.

Shu, C., Zhao, M., Liu, J., & Lindsay, W. (2019). Why firms go green and how green impacts financial and innovation performance differently: An awareness-motivation-capability perspective. Asia Pacific Journal of Management, 1-27.

So, Kevin Kam Fung, Ceridwyn King, Beverley A. Sparks, and Ying Wang. “The influence of customer brand identification on hotel brand evaluation and loyalty development.” International journal of hospitality management 34 (2013): 31-41.

Uygur, A., Musluk, B. Y., & Ilbey, N. (2015). Examining the influence of green management on operation functions: a case of a business. Research Journal of Business and Management2(3), 348-365.