Assessment 1 Operations Management

Power Point Presentation (Slides)

Format: 12-minutes oral presentation recorded in Zoom (+10% tolerance)

Assessment 1 print version

Textbook- Slack, N & Brandon-Jones, A 2021, Operations and process management, 6th edn, Pearson Education, Harlow.

Acting as an operations executive, you will critically analyse and evaluate the operations strategy of your current or any other organisation that you are familiar with. The aim is to re-think and shape operations strategy’ to be the central driver towards achieving competitive advantage and contribute to sustainability development. You will produce a PowerPoint slideshow and an oral presentation of your operations strategy analysis. 

Subject Learning Outcomes


Over the years these companies realised that achieving excellence in managing their operations would set them apart from their competitors and become their primary means of achieving competitive advantage in the long-term. Of course, if we consider the operations as a significant means of gaining or maintaining competitiveness, then the inverse is also true. The lack of a clear operations strategy, or failing to link it to the overall strategy, could lead to the collapse of a company.

Accordingly, operations executives are invited to step back from their day-to-day routines and re-think how to design operations strategy in order to turn the operations into a source of competitive advantage.

With this in mind, for the first assessment, you are expected to act as an operations executive and critically analyse and evaluate the operations strategy of your current or any other organisation from service, not-for-profit, public, manufacturing, etc. that you are familiar with and produce a PowerPoint slideshow and an oral presentation recorded using your AIB Zoom account.

Your oral presentation needs to address the following requirements:

  • Provide information relevant to the operations of your selected organisation.
  • Identify the current stage of operations contribution to the organisation’s success using the Hayes and Wheelwright Four Stage model. You need to justify it based on the characteristics of each stage of the model discussed in Week 2.
  • Critically analyse the current operations strategy of the organisation from the following four perspectives. For this part of the assessment, refer to Week 2:
  • Based on your analysis, critically evaluate and discuss whether (or not) the four perspectives are reconciled. For this part of the assessment, refer to Week 2: Are the four perspectives of operations strategy reconciled?
  • Finally, reflecting on the Hayes and Wheelwright Four Stage model and your organisation, articulate a vision for the operations that elaborates what the operations must eventually become and what contribution it should make to the organisation.
  • Please note that we do not want you to provide any recommendations on how the vision can be achieved. This issue will be dealt with in the next assessment.

To ensure effective communication throughout the presentation:

  • Keep things simple. Slides are better to be less complicated or busy.
  • Avoid text (or bullet-point) overload. Slides are meant to support a speaker.
  • Limit animation on each slide. The audience does not need to be “dazzled” by special effects; it is the content that should be the star of the slides.
  • Use high-quality, appropriate graphics (only where relevant). Graphics/tables/images should not be included to impress the audience but should only be used if relevant and if they enhance the story told in the slides.
  • Keep your slides interesting and engaging.
  • Watch the below video for tips on effective presentation

Scholarly resources

To get you started, your librarians have created a ‘saved search’ for each topic to get the most relevant and recent academic resources from our library that you can use in your assessment. You can narrow the searches further but they should help in finding relevant sources.
•    Four Vs: 4v* OR (variety AND variation AND visibility AND volume)
    Hayes and Wheelwright: “product-process matrix” OR “P-P matrix” OR (hayes AND wheelwright)
•    Operations Strategy: “operations strategy”
You may also like to review some of the leading journals in the field: Decision AnalysisDecision ScienceJournal of Operations ManagementInternational Journal of Operations and Production ManagementProduction and Operations Management and Manufacturing and Service Operations Management.

Recording your oral presentation using Zoom

When you are ready to record, follow these steps:

  • Open your PowerPoint presentation
  • Open your AIB Zoom account ( and select Host to start a meeting
  • Select the Share Screen button and select your PowerPoint presentation, then click Share
  • When you are ready to start your oral presentation, select the Record button
  • Talk as if you are delivering your presentation to the CEO and navigate to the appropriate slides
  • End Zoom when you are finished
  • The link to your recording will be in the “Recordings” tab if you log into your Zoom profile at
  • Check your recording and either re-record or submit your link via the Operations design analysis and evaluation submission point

Note: that if you are not already logged in to the learning portal, you will be prompted to log in to Zoom using the same credentials as the portal. You must use your AIB login for Zoom.

For detailed recording and submission instructions, see Recording your oral presentation with Zoom.

Tips for using Zoom

  • Do a practice recording first, and ensure the presentation fits within the given time constraint
  • You may pause your recording at any time, so it might be helpful to pause after each slide to take a deep breath and then continue.
  • You can edit the start and endpoint (cutting unwanted sections from the start and end) but not the middle
  • If you make a major mistake between the start and the end, you will need to start over again.


  • Read the Guide to using Zoom to record your oral presentation or watch the video above to learn how to set up your AIB student Zoom. To make sure that your AIB student Zoom account works properly, we strongly encourage you to set up and record a very short test video in Week 1. In case you experience any difficulties, please contact AIB Student Central Team.
  • Record the presentation using your AIB student Zoom account.
  • Make sure you only copy ‘the shareable link’ of the recording and paste it into the submission portal. See Point 3 on page 7 of the Guide to using Zoom to record your oral presentation.
  • Please DO NOT add anything else (comment or message) in the submission point other than the shareable link.
  • Please note Turnitin will not generate a similarity index report after you submit a Zoom link.
  • The presentation should contain no more than ten slides (i.e., a title slide, main slides and a reference slide) and run for 11–14 minutes (plus 10%, i.e. 90 seconds tolerance).
  • Use AT LEAST SIX (6) academic references. All references must be from credible sources such as recent academic journal articles, books, magazines, company documents and industry-related journals.
  • Please make sure that you show your reference slide for at least 2 seconds.
  • Slides are recommended to be prepared using MS PowerPoint.
  • When you record, make sure both you and the PowerPoint slides are shown professionally.
  • All assessments must be submitted by 11:55 pm Adelaide, South Australia time on the due date.
  • For submissions that exceed the specified duration limit, the applicable penalty will be 10% of the total available marks.
  • For late submissions where no extension has been granted, penalties apply. In line with AIB’s Assessment Procedure, please note that assessment submissions will only be accepted up to five days after the assessment due date (with penalties). Should you be provided with an extension, the submission must be made prior to or on the final date of the extension. You will not be able to submit after your extension date.
  • You must appropriately acknowledge all sources of information in your assessment with the AIB Harvard author-date style of referencing. This includes the use of Generative Artificial Intelligence tools, such as ChatGPT. See relevant sections on ‘Academic Integrity’, ‘Generative Artificial Intelligence’ and ‘Referencing’ in the AIB Style Guide. See also the Academic Policies and Procedures.

Assessment example

The purpose of the example/s is to stimulate your critical thinking. Comments indicate areas of strength and opportunities for improvement for you to consider. However, the example does not provide a model answer. You must follow the assessment instructions with regard to content.

Assessment 1 Example

Grading criteria and feedback

Your assessment will be marked according to the following grading criteria:

  • Criterion 1 (35%): Application of 4 Vs models and Hays and Wheelwright’s (H&W’s) model.
  • Criterion 2 (20%): Critical analysis of the current operations strategy from the following four perspectives: top-down, outside-in, bottom-up, and inside-out.
  • Criterion 3 (20%): Critical evaluation of four perspectives’ reconciliation and articulation of a vision for operations.
  • Criterion 4 (20%): Engaging and clear communication, highly professional presentation, and well-structured slides.
  • Criterion 5 (5%):  Referencing.

Instructions for submitting your oral presentation

  • Read the instructions in How do I submit an assessment? Oral presentations
  • Make sure you copy the shareable link of your recording and paste it into the submission point.
  • You may upload your PowerPoint slides as a separate file in the submission point.
  • Turnitin will not generate a similarity index report.

Your oral presentation must be submitted as a shareable link via the online text box via the submission point.