International Business Strategy for Hotels


 Assignment title:          Assessment 3 (“mini” international plan)

Weighting:                   40%

Course name:               International Business Strategy for Hotels

Assignment Overview:

This coursework consists in creating a (brief) international plan for a hotel of your choice in Saudi Arabia.

Overall aim:

Apply the details exaplained in class, identify the relevant information needed to be gathered and the adequate strategies for a hotel that wants to go to an international market.

 Learning outcomes:

1, 2, 3, 4.

Organisation and methodology:

This assessment is an individual assessment. You need to provide a written international report for a hotel in Saudi Arabia.

Word count:

Between 1500 and 3000 words.

Resources available:

Course materials, e-library tools (books, newsletter, online magazines, etc.), internet, professionals from the industry, and of course the discussions in class based on handouts and videos posted in Moodle.

There is also a guideline to be used as support for the project. (See Assessment Tasks and Weighting Section for details).

Assessment tasks & weighting:

International plan                                                                    Weighting

Briefly explain the chosen hotel                                          10%

Considerations (select from the below depending on relevance)                20% History and Geography factors

Political environment (trade) Legal factors

Cultural factors

Develop Marketing Strategies

Segmentation and targeting                                                10%

Adaptation to the new market                                           20%

Select only one of the following:                                           20% Mode of entry (see details in materials):

  • Exporting
  • Contractual agreement
  • Strategic alliance
  • Ownership

Common skills: assessed (bold) or developed (italics):



1. Manages own role and responsibilities 2. Manages own time in achieving objectives. 3. Undertakes personal and career development 4. Transfers skills gained to new and changing situations

and contexts.

5. Uses a range of thought




6.Treats others’ values, beliefs, and opinions with respect 7. Relates to and interacts objectively with individuals and



8. Works effectively as a member of a team



9. Receives and responds to a variety of


10. Presents information in a variety of visual



11. Communicates in writing

12. Participates in oral and non-verbal communication  


13. Uses information sources 14. Deals with a combination of routine and non-

routine tasks

15. Identifies and solves routine and non-routine problems    


16. Applies numerical skills and techniques 17. Uses a range of technological

equipment and systems


 Special instructions:

This coursework consists in developing an international plan for a hotel of your choice in Saudi Arabia. Ideally you should choose one hotel that you know very well (for example where you are currently working or where you have had working experience).

The objective is that you select all the relevant information that you need in order to access a new (international) market, collect it and present it in a report.


Remember that any material should be presented in a professional way and do not forget to provide references accordingly (in APA 7th edition style).


 Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes, but is not limited to, the intentional falsification or fabrication of any academic activity, unauthorized copying of another person’s work, or aiding and abetting any such acts.

Particular care must be taken when presenting information that has been obtained from an internet site. Should this information not be correctly referenced, then you are guilty of plagiarism and will be penalized accordingly.

With respect to projects/assignments, faculty reserves the right to randomly call upon any student and ask them to defend their work orally.

Any assignment/exam which is found to contain plagiarism will automatically be awarded a grade of 0, and an e-mail will be sent to the student or the student’s parents/tutors/sponsors. Depending on the circumstances, additional penalties could be imposed

Statement of authorship

 Following the title page of your assignment there should be a page on which you sign a statement that the work included in the assignment is your own work except where appropriately referenced. The following statement should be used:

Statement of authorship

I certify that this assignment is my own work and contains no material which has been submitted as part of an assignment in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the assignment.

Signed …………………………………………………………………….


Student number…………………………………………………….