Destination and Visitor Management

Your task

You are required to participate in a group role-play activity and to write a 1000-word proposal based on the negotiations that you have had with your group.

Assessment Description

The purpose of this group assignment is to foster students’ ability to work together to acquire and convey knowledge and ideas effectively to achieve shared goals in unambiguous contexts. This will enable students to showcase their collective ability to apply learned visitor and destination management theories and concepts from weeks 1 to 9 to a hypothetical business case within a safe learning environment. More importantly, the collaborative work will allow students to practise their soft skills as these are such a necessity in today’s tourism and hospitality industry.

Assessment Instructions

During week 8, your workshop facilitator will form the class into groups of three to four members (no more). Once created, you and your group will undertake the team inventory questionnaire to understand each other’s preferred working styles. Class attendance is mandatory so that you can a) get acquainted with your group members and b) discuss your team working style by reviewing the team inventory questionnaire results. Your workshop facilitator will provide further guidance on the day of your scheduled class.

During week 9, you and your group are required to participate in an 80-minute role-playing activity in which each member is to assume one of the following stakeholders’ roles and their stance:


Stakeholder Stance
Corporation representative For Development
Local Indigenous representative Against Development
Local council representative For Development
Geoheritage Australasia representative Against Development

Once you have collectively agreed on who will be representing the above stakeholders, you are to read carefully the hypothetical problem handout that the workshop facilitator will provide at the beginning of the class.

Based on the information presented in the hypothetical problem, you and your group are required to collaboratively discuss the main implications of the problem from the chosen stakeholder group’s perspective. In doing so, you will need to consider the negative implications of tourism activity on the destination’ sustainable development. Upon the conclusion of the role-playing activity, your group will then be required to provide a 6-minute debriefing speech to the workshop facilitator and classmates by outlining the groups’ discussion’s main points.

By week 10, you are required to submit an individual 1000 – word written proposal based on the role- playing activity. In this proposal, you must provide three feasible strategic recommendations for managing visitors based on the identified implications from your chosen stakeholder groups’ perspective. Each recommendation must be supported with relevant sources of information and industry-specific examples that validate what you have proposed. These must be referenced in accordance with Kaplan Harvard Referencing Style and presented in the form of in-text citations and a reference list at the end of your proposal. Workshop slides, Wikipedia and other ‘popular’ sites are not to be used.

Destination and Visitor Management

Destination and visitor management is a key aspect in the travels industry. Many people travel in different environments and surroundings with an aim of achieving specific targets. Many people tour different locations with an aim of enjoying nature and knowing different cultures. Other people visit new places for work related activities. In all the reasons for travels, the destination and visitor management must be accorded infinite priority. This paper discusses feasible strategic recommendations for managing visitors.

There are visitor management strategies that can be employed and used. They include campsite planning and management, management of potential risks, access management and development, removing of certain activities, zoning and spatial separation (Pérez Guilarte and Lois González, 2018, p.498). Many visitor management practices can be used depending on the stakeholders used. According to this report, the key strategic recommendations for managing visitors in a given place include zoning, risk management and access development and management.

In the access management and development, it is found that accessibility must be provided to the visitors. There are different types of visitors that enjoy a destination and loves particular places. It is prudent for the management of such locations to provide a direct accessibility to the people visiting their areas of interests (Piramanayagam, et al, 2020, p.223). For example, there are people living with disability that wants to access particular vicinity like the normal people, it is a prerequisite for the management of that location to ensure that physically challenged individuals enjoy their comfort as well. It is recommended highly that rams can be placed in strategic places to aid the people using wheelchairs to access areas, rooms and halls with ease. Also, it is recommended that pavements should be well placed and continually maintained to sufficiently help in proper movements by the visitors. All visitors require highly accessible environments with enough space.

Another recommendation of destination and visitor management is the management of risk and development. It is recommended highly that any potential risks should be avoided and well managed by the hosting authority. Management of a facility that hosts visitors must amicably address potential risks that might affect the esteemed visitors in their facilities (Das, 2018, p.297). Many visitors care so much about their security and safety, hence require all the available risks to be contained. For instance, in the hotel rooms, the visitors require clean pair of clothes and bedding, clean rooms which are explicitly aired. Also, circuits, sockets and any electric faults must be critically maintained to avoid causing accidents to the visitors (Kebete and Wondirad, 2019, p.85). There are many risks that must be avoided by the management of specific locations. Visitors are well aware of their safety and prefers visiting areas that maximizes on security and safety of new people in an environment.

It is reported that a high number of people prey on visitors and steal from them or rob them their valuables hence the hosting individuals must actively ensure that visitors are highly protected from such risks. Additionally, there can be situations that leading to death of a visitor in a locality. Such avoided situations must be thoroughly tackled to keep lives of visitors (Pearce, 2017, p.21). It is recommended that during this crisis of the COVID-19 pandemic, visitors are not allowed to interact with a larger group of people to keep them safe from contracting or spreading the virus. Recommendations on the risk management results to a meaningful protection of lives that can be lost when precautions are not taken.

Another feasible recommendation required in the destination and visitor management is the zoning. Every visitor must be placed in areas of their interests specifically according to their likes. Zoning helps in giving out specific regions and areas to different people (Baggio and Scaglione, 2018, p.34). It is prudent to understand that different people have varying wants and interests. Therefore, it is significant to remark and recommend that zoning helps greatly in dealing and managing visitors in a new set-up. Zoning also helps in efficient management of people and in coordinating of how they eat, interact and share specific areas such as dinning, swimming pools and halls. With proper coordination in zoning, visitors are able to systematically use the facility in accordance to the laid down guidance and procedures. Also, zoning of the visitors helps in ensuring that visitors are given necessary attention from their cordial managers (ALBRECHT, 2021, p.205). Specific visitors will be given special treatments they require when the zoning happens coherently.

In summary, it is significant to note that a destination management is important to a visitor. Knowing one’s destination helps in planning for the activities around a particular environment. Understanding destination and visitor management practices are a key step towards efficiently ensuring that every visitor stay is well coordinated and bears positive results. There are many recommendations that are suggested to help improve the sanctity of visitations in various destinations by new people. Among such subtle recommendations include the zoning, risk management and development and providing accessibility to the visitors. All these three aspects are feasible and help in maintain frequent customer base and provides great relationship between the visitors and the owners and management of various facilities. The safety of individuals must be given adequate priority and attention by the management of existing facilities visited by people.


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Baggio, R. and Scaglione, M., 2018. Strategic visitor flows and destination management organization. Information Technology & Tourism18(1), pp.29-42.

Das, D.K., 2018. Visitor Management for Ecotourism: A Socio-Economic Study of Mangrove Forest Pichavaram, Tamil Nadu, India. In Managing Sustainable Tourism Resources (pp. 186-

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Kebete, Y. and Wondirad, A., 2019. Visitor management and sustainable destination management nexus in Zegie Peninsula, Northern Ethiopia. Journal of Destination Marketing &

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Pearce, D.G., 2017. Destination management and visitor management: non-convergent literatures but complementary activities and issues. Visitor management in tourism destinations, pp.9-21.

Pérez Guilarte, Y. and Lois González, R.C., 2018. Sustainability and visitor management in tourist historic cities: the case of Santiago de Compostela, Spain. Journal of Heritage

Tourism13(6), pp.489-505. Piramanayagam, S., Rathore, S. and Seal, P.P., 2020. Destination image, visitor experience, and behavioural intention at heritage centre. Anatolia31(2), pp.211-228.