Contemporary Business Theory

Weight: 10%
Format: Written project statement (500 words with 10% tolerance)
You will write a concise project statement that will serve as a plan for
your project report. In your project statement, you will introduce your
project theme and the problem or opportunity you have identified
within the case organisation(s) or industry you have chosen. You will
state the purpose of your research, identify contemporary business
theories and analytical frameworks (methods or tools) relevant to the
problem or opportunity you have identified, and describe the
methodology and secondary data you intend to use to investigate the
problem or opportunity. For each credible academic source used (e.g.
journal articles or textbooks) complete the Project Reference Map and
provide this as Appendix 1 of your assessment. In your
‘Project_Reference_Map’, provide the full reference and specific details
of the information that has been used from the credible resource in
your assessment, such as the specific page number of the reference
(credible academic source) where the information that you are using
has been taken from, and a brief summary of the information used.
Please refer to Appendix 1 of the example of the first assessment for
additional guidance.

Referencing is Australian Harvard (AGPS), outlined in the AIB Style Guide

Subject Learning Outcomes
Critically examine contemporary business theory and practices related to an identified enterprise (or industry) problem or
opportunity. [#1]
Demonstrate ability to apply innovative approaches, techniques, ethical perspectives and the use of secondary data, to an
identified enterprise (or industry) problem or opportunity. [#2]
Procedure
Refer to the examples in 1. Your project statement and structure your project statement as follows:
Background
Briefly describe your chosen case organisation(s) or industry.
Theme and problem or opportunity
Briefly state the theme of your project. Describe the problem or opportunity facing the case organisation or industry that will be
the focus of your research project in no more than three sentences. Provide evidence to support the problem or opportunity.
Purpose of the research
Outline an achievable and realistic purpose for your research, in 1–2 sentences.
List of theories and frameworks
Business theory: List three (3) specific contemporary business theories closely related to the identified problem or opportunity.
For each theory, briefly explain its relevance to the problem or opportunity (one sentence), and provide at least one credible
academic source for each theory listed. Do not list frameworks, strategies, or models.
Analytical frameworks (methods or tools): List three to five (3–5) analytical frameworks that could be applied to analyse data.
For each analytical framework, briefly explain its relevance to the problem or opportunity (one sentence), and provide at least
one credible academic source for each analytical framework listed.
Methodology and Secondary Data
Case study research methodology: Briefly describe the methodological approach (i.e., case study research methodology). At least one credible academic source is used.

Secondary data: Briefly describe the secondary data proposed to be used for the analysis of the problem or opportunity. List
the sources of the secondary data to be used. Provide at least one reference for each source.
References
This assessment requires you to use a minimum of eight (8) credible academic sources. You may also use credible company,
industry, government and media sources to support your statements, but these will NOT count toward the minimum required
credible academic sources for your assessment. Many web-based sources are not sufficiently rigorous and credible for use in
academic assessments and will NOT count toward the minimum required credible academic sources for your assessment. For
further guidance, refer to Scholarly, academic & peer-reviewed journals.
You must appropriately acknowledge all sources of information in your assessment with the AIB Harvard author-date style of
referencing. This includes the use of Generative Artificial Intelligence tools, such as ChatGPT. See relevant sections on
‘Academic Integrity’, ‘Generative Artificial Intelligence’ and ‘Referencing’ in the AIB Style Guide. See also the Academic Policies
and Procedures.
Structure
In terms of structure, presentation, and style you are required to use:
Ensure all the important points in your arguments are in your text and that the reader does not have to search a table or
figure for those points.
AIB project report format (Project Statement Template)
AIB preferred Microsoft Word settings—see the AIB Style Guide.
Project Reference Map
Complete the Project_Reference_Map and provide the map as Appendix 1 of your assessment.
Provide the full reference of your credible academic source and specific details of the information, such as page number and a
brief summary of the information that has been used from the credible academic source in your assessment. Please refer to
Appendix 1 of the example of the first assessment for additional guidance.
Grading criteria
Your project statement will be marked according to the following criteria:
1. Background (10%): Briefly describes the case organisation(s) or industry.
2. Theme and problem or opportunity (10%): States the theme and briefly describes the problem or opportunity facing the
case organisation(s) or industry that will be the focus of the research project. Provides evidence to support the problem or
opportunity.

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Purpose (15%): Briefly outlines the purpose of the research.
4. Business theory (15%): Identifies, lists three (3) specific, narrowed down contemporary business theories that are closely
related to the identified problem or opportunity. Briefly explains the relevance of each theory to the problem or opportunity
and provides at least one credible academic source for each theory listed.
5. Analytical frameworks (15%): Identifies and lists three to five analytical frameworks (methods or tools) related to the
problem or opportunity that could be applied to analyse data. Briefly explains the relevance of each analytical framework to
the problem or opportunity and provides at least one credible academic source for each analytical framework listed.
6. Case study research methodology (5%): Briefly describes the methodological approach (i.e., case study research
methodology). At least one credible academic source is used and provided in the Project Reference Map.
7. Secondary data (15%): Briefly describes the secondary data proposed to be used for the analysis of the problem or
opportunity. Lists the sources of the secondary data to be used.
8. Structure, presentation, communication style and language (5%): Uses the example structure provided. Applies
presentation and English language conventions as outlined in the AIB Style Guide to communicate clearly.
9. Referencing (5%): Uses the Harvard Australian (AGPS) referencing style and referencing conventions as outlined in AIB Style
Guide to acknowledge an appropriate number of credible sources of fact and/or theory.
10. Project Reference Map (5%): For each credible academic resource used (e.g. journal articles or textbooks), the Project
Reference Map has been completed and provided as Appendix 1 of the assessment. The Project Reference Map provides the
full reference and specific details of the information that has been used from the credible academic source in the
assessment (e.g. exact page numbers and brief summary of the information used). The extent of information provided in the
Project Reference Map allows replication of the research.
See Assessment 1 rubric
Submission point