Annotated Bibliography on Ecommerce

Barusman, A.R.P., 2019. The Effect of Security, Service Quality, Operations and Information Management, Reliability & Trustworthiness on E-Loyalty Moderated by Customer Satisfaction on the Online Shopping Website. International Journal of Supply Chain Management8(6), pp.586-594.

The article explores the effect of trustworthiness, service quality, information management, and security on the customer’s loyalty when shopping on an online website. The research outcomes proved that trustworthiness, security, reliability, and information management positively impact the customer’s level of satisfaction. This article is recommendable to an online shop website designer or business owners striving to enhance e-loyalty and satisfaction. One of the article’s essential strengths is currency and relevancy. The information contained in the article applies to the current business environment since it was published barely two years ago.    

Giao, H., Vuong, B. and Quan, T., 2020. The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam. Uncertain Supply Chain Management8(2), pp.351-370.

The authors examine the effect of website quality on the customers’ e-loyalty. Giao, Vuong, and Quan surveyed data from 594 participants aged 16 years and above to achieve their purpose. They also conducted some online shopping through websites in Vietnam. The article concludes that there is a positive correlation between website quality and e-loyalty. The article findings are very useful to my topic since they provide some pragmatic implications for e-commerce. However, the researchers conducted their study only in Vietnam. As a result, the user is not certain whether the customer behavior replicates other countries or Vietnam only.

Ijaz, M.F. and Rhee, J., 2018. Constituents and consequences of Online-shopping in Sustainable E-Business: An experimental study of Online-Shopping Malls. Sustainability10(10), p.3756.

Ijaz and Rhee provide essential empirical and theoretical implications. They investigate how retailers can develop their shopping processes and thus, sustain e-commerce. To achieve their purpose, the authors recommended an integrated information system-consumer behavior (IS-CB) model for online shopping to explore factors that affect online business. The study established that enhancing online customer attitudes triggers positive online shopping decisions and increases the customer’s likelihood of making an online purchase. Nevertheless, I may not recommend this text to somebody interested in this topic since it is exclusively based on Korean online shoppers. Moreover, it does not consider cross-culture aspects.

Kumar, A. and Kashyap, A.K., 2018. Leveraging utilitarian perspective of online shopping to motivate online shoppers. International Journal of Retail & Distribution Management.

This article examines the utilitarian shopping motivation in e-shopping. Kumar and Kashyp gathered data from 183 regular e-shoppers and validated their findings using confirmatory factor analysis (CFA) to achieve their purpose. The study revealed that five major factors affect utilitarian e-shopping motivation: convenience, product availability, searchability, accessibility, and information availability. This article adds to the existing knowledge on this topic by addressing an important input in e-business platforms. It contributes to the theory of e-shopping motivations by providing significant inputs for enhancing online retailing approaches. Contemporary retail professionals can use this article to understand the trends taking place in e-commerce due to digitalization. 

Park, S. and Lee, D., 2017. An empirical study on consumer online shopping channel choice behavior in omni-channel environment. Telematics and Informatics34(8), pp.1398-1407.

This article explores the consumer channel choice behavior in the outlook of corporate communication strategies, consumer behavior, and consumer sociodemographic information. The authors used evidence from four-year transaction data collected from an online home-shopping provider that transformed its online service into a mobile platform. The study results showed that the gender and age of a consumer greatly affect their choice behavior. In addition, communication approaches such as app push and SMS also significantly affect consumers’ channel choices. The text is useful for my topic since it contributes to omni-channel e-shopping literature by providing insights for online retailers, practically testing customer choice behavior and cross-channel effects.

Prashar, S., Sai Vijay, T. and Parsad, C., 2017. Effects of online shopping values and website cues on purchase behaviour: A study using S–O–R framework. Vikalpa42(1), pp.1-18.

This article uses the idea of the stimulus–organism–response to examine consumers’ online shopping behavior in India. It also explains the significance of design elements in enhancing website satisfaction. The study findings confirmed that both internal and external design elements directly affect website satisfaction and consumer purchase decisions. The article adds to the existing knowledge on this topic by demonstrating why and how website satisfaction is important in shopping values. It facilitates marketers and e-retailers to systematically decrypt the influence of various impetuses on satisfaction in website-related services. One of the major strengths of this article is the reference to materials that were published over a wide span of time. This implies that the information is well-backed up with evidence that is not time-bound.

Tandon, U., Kiran, R. and Sah, A.N., 2018. The influence of website functionality, drivers and perceived risk on customer satisfaction in online shopping: an emerging economy case. Information Systems and e-Business Management16(1), pp.57-91.

The article evaluates the effects online shopping drivers, perceived risk, and website functionality have on customer satisfaction. It proves that shopping drivers and website functionality have a positive relationship with customer satisfaction. It was also revealed that perceived risk is negatively associated with customer satisfaction. Therefore, online business people can use this text to identify the pertinent success factors that cultivate consumers’ confidence in developing economies. Besides, it can help online retailers to take the right direction, eliminate threats, and turn non-shoppers into regular e-shoppers. However, the applicability of the information contained in this article is limited since the researchers based their study in India alone.

Vijay, S.T., Prashar, S. and Sahay, V., 2019. The influence of online shopping values and web atmospheric cues on e-loyalty: Mediating role of e-satisfaction. Journal of theoretical and applied electronic commerce research14(1), pp.1-15.

The article tries to explore the effect of utilitarian and hedonic shopping values and atmospheric web cues on consumer satisfaction. It concludes that web cues have a significant impact in shaping consumer e-satisfaction. In addition, the article reveals that the effectiveness of website content has a great influence on e-satisfaction. Finally, it adds to the existing topic literature by highlighting the significance of the intermediating role of e-satisfaction between e-loyalty, website features, and shopping value. Nevertheless, the study fails to explore whether loyalty, satisfaction, and shopping attitude differ in regard to product varieties at diverse online shops.  

References

Barusman, A.R.P., 2019. The Effect of Security, Service Quality, Operations and Information Management, Reliability & Trustworthiness on E-Loyalty Moderated by Customer Satisfaction on the Online Shopping Website. International Journal Of Supply Chain Management8(6), pp.586-594.

Giao, H., Vuong, B. and Quan, T., 2020. The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam. Uncertain Supply Chain Management8(2), pp.351-370.

Ijaz, M.F. and Rhee, J., 2018. Constituents and consequences of Online-shopping in Sustainable E-Business: An experimental study of Online-Shopping Malls. Sustainability10(10), p.3756.

Kumar, A. and Kashyap, A.K., 2018. Leveraging utilitarian perspective of online shopping to motivate online shoppers. International Journal of Retail & Distribution Management.

Park, S. and Lee, D., 2017. An empirical study on consumer online shopping channel choice behavior in omni-channel environment. Telematics and Informatics34(8), pp.1398-1407.

Prashar, S., Sai Vijay, T. and Parsad, C., 2017. Effects of online shopping values and website cues on purchase behaviour: A study using S–O–R framework. Vikalpa42(1), pp.1-18.

Tandon, U., Kiran, R. and Sah, A.N., 2018. The influence of website functionality, drivers and perceived risk on customer satisfaction in online shopping: an emerging economy case. Information Systems and e-Business Management16(1), pp.57-91.

Vijay, S.T., Prashar, S. and Sahay, V., 2019. The influence of online shopping values and web atmospheric cues on e-loyalty: Mediating role of e-satisfaction. Journal of theoretical and applied electronic commerce research14(1), pp.1-15.